• Our Attitude

  • Our Attitude

  • Our Attitude

  • Our Attitude

  • Our Attitude

  • Our Attitude

  • Our Attitude

We’re a bunch of people based down in Invercargill, New Zealand.

We’re pretty laid back folk who enjoy coffee☕ and a cheese roll. There’s certainly nothing flash about us.  We simply enjoy designing the best hoodies and tees we can.  They’re free from big branding and labeling. Think of them as a blank canvas.  You can leave them blank and go ‘Brand Free’ or add your own attitude.

Our gear is worn by skaters, surfers🏄, snowboarders & sports teams🏆.  It’s worn by good honest Kiwi’s. It’s made to be worn and used. Our hoodies and tees are made to be the ones you never put away in a drawer.  They are the ‘go to’ garments that you’re either wearing or getting ready to wear. They live on the sofa, the bedroom 🛏 floor or the back of a chair.  

In a world where you can double the cost of a hoodie just because it has the brand logo from some company controlled by suited bankers on it...we say ‘nah, we’re good cheers’.  Our gear is just as good. Mostly it’s better. We just don’t think it would be right for you to pay a ‘brand tax💰’ for a bunch of cheese roll eating Southlanders. 

That’s us. That’s our attitude. We hope you like it.