To regale you with tales of a chance encounter at a beachside bonfire. A story steeped in unrequited love. Where passion and purpose becomes fused on a design board in a small wooden hut. A hut that has no electricity🕯 or running water. A hut so remote, in a place so wild the deer stand 10 feet tall and wild pigs 🐷 roam in gangs for their own safety.
But we’d be making all of that up. The truth is much more boring.
Grandpa owned a children’s clothing company in the 1960’s. Then he sold ATV tyres. And some weird paper stuff for arts and craft (times were tough apparently). By the 1980’s he was also making sweatshirts. Then someone asked him if he could put a hood on one. So he did.
Fast forward to 2015 and us kids took over. Then Cloke was born. And it was born to be a bit different and stand for something (see our Purpose). Grandpa thinks we’re idealists. He’s right.